Cheetos Made a Clothing Line

The Cheetos brand decided to make a clothing line “designed to make snacking on Cheetos easier.” It’s as weird as it sounds… it’s equal parts brilliant marketing ploy and commentary on stupid fashion trends. The patterns are ugly but certainly eye-grabbing, and at minimum, the “line” will probably revive a marketing campaign that has grown stale with overuse of the same general themes. It even has its own website… see below:

https://www.betabrand.com/Cheetos