Through the Dark Campaign

Google, in collaboration with an Australian hip hop duo, launched a music video on Google Music Play that uses an interactive design to show one of the Australian’s journey dealing with his son’s leukemia. It is an incredible use of the simple colors of white and black and truly helps the audience connect with what the son and the Australian hip hop artist are experiencing. This is also showing how art is being pushed rapidly into the digital space, and is essentiel to getting an audience behind an idea or concept. This is brilliantly done in my eyes.

https://www.rga.com/work/case-studies/through-the-dark

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